Hammer Time: Might As Well Go For A Soda
“Steve, what car should I buy? »
“Well, if I give you the real answer, you’ll just roll your eyes and buy whatever you want anyway.”
“Not really. I’m open to new ideas.
“Okay then! Buy a 2012 Malibu. Buy a Buick Park Avenue. Buy a Dodge Raider or buy a Suzuki Equator.
“Hmmm… are you sure about that?”
“Of course not! Now go buy me a soda and buy yourself a Camry!”
Many enthusiasts find it difficult to generalize publications in this sector. Sometimes I don’t understand why, because to be frank, “best car” is usually firmly entrenched in the third row of most people’s priorities when it comes to buying their next car.
For all the manufacturers that want to combine power, performance, and utility in one great vehicle, most of the general public doesn’t care.
They usually want a brand first. Look second. Then there’s fuel economy, safety, perceived quality…and a long, long list of excuses to stray from less popular alternatives.
The best new car is rarely the best-selling car in this industry. There are Mazdas that I love that have a lot of chances against Toyotas and Chevys. While they do a much better job of verifying the real priorities of most consumers, this is a moot point and an inevitable outcome.
If Volvo came up with a revolutionary product, I seriously doubt most premium brand buyers would even remotely consider it. Never mind that there are plenty of reliable sources that can help dispel those myths about which models now offer the best value for money. Volvo is no longer in the pantheon of market leaders. Case closed.
Even when the main publication has the nerve to endorse an Oldsmobile or Suzuki over a Camry or Accord, the result of that neighborhood council is that people just won’t buy it.
Why? People are brand loyal and they are bias loyal.
That Ford truck that killed Aunt Edna’s dog 35 years ago? Well, that just means that Detroit cars are complete garbage. Never mind that carsurvey, TrueDelta, and even the long-term reliability index I’m jointly developing have debunked many of those myths.
Cadillac can never compete with a Mercedes. Mercedes is not as good as a Lexus. Lexus is not as good as a BMW. Over and over through the merry-go-round of prejudice and nonsense until you can’t help SAAB realizing the futility of recommending a great car at a bargain price.
Kizashi! Than? Exactly. It’s a great car if you’re playing a stick-shift version. You say you’re a fan… but when I recommend a stick version, you look at me like I’m from Mars.
The truth is, passionate cars don’t sell. The best cars for pure driving pleasure, do not sell them. The Miata has been chipping away at the low 10,000 annual sales range for a long time. mustang? An unholy drop in sales. There are those who blame this sort of thing on demographics or the police state. But I have a third theory.
American tastes are becoming more and more like the American highway. There’s a similarity and sadness to the menu that dictates that the best cars are psychologically unattainable. No one wants to leave the straight and boring road that leads to Camcrods, Cor-antr-ics, and American-badged trucks.
Are all these models good? Okay, yes. But good is rarely equal to love. Do you want love? Go tear down a prejudice and rediscover why a great car is worth buying.
Don’t forget the radar detector.
PS: Feel free to share your thoughts below on the great cars that have missed that elusive mark of mainstream acceptance over the years. I’m going to spend most of the day getting a warranty title on a 21 year old Cadillac limo. I’m going to need some comic relief from the endless torture that comes with taking on this kind of title problem at the DMV. So please feel free to share your stories and ideas. I can always be contacted directly at [email protected] .
Source : thetruthaboutcars.com